FROM STEVE
My Father once told me, “If you want to be successful, add value. Add value in any way you can.”
I have worked with over 1,000 clients and the key to any successful partnership is to understand what the other values and then help them achieve it. What I do every day is simple. I listen for an opportunity to add value to my clients. After listening to their situation I offer my advice, and expertise. If they agree with my advice we work together. The relationships I have created, and the families I have positively impacted, are why I do what I do.
What We Do
Working with successful business owners and professionals is our area of expertise. Our core competencies include tax and estate planning, insurance strategies, and expert financial advice. Our team of professionals provides a diverse knowledge base and years of collective experience. We are genuinely interested to hear about your goals and help you achieve them.
WHO WE ARE
MEET THE TEAM
iOS Development
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Windows Development
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Android Development
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STEVE SANTORO, CFP, HBBA
PRESIDENT / FINANCIAL ADVISOR
Steve has always had a passion for building strong relationships. His approach to financial planning exemplifies this fact. The main outcome he wants for his clients is for them to have financial clarity and certainty in their plan. Steve manages the high-net-worth team with a focus on executive and business owner clients.
He started his career with Freedom 55 Financial in 2007 and quickly became one of their top advisors in the GTA. He has qualified for the Million Dollar Round Table and was recognised 5 times for excellence and leadership within his industry. Steve obtained his Certified Financial Planner designation in 2010 which is known as the gold standard for financial planning. In 2012, he founded Santoro Financial Group Inc., allowing him and the team to continually put client’s interests first.
A graduate of Wilfrid Laurier University, Steve obtained an Honours Bachelor of Business Administration degree with a minor in psychology.
Steve, his wife Briana, and their two boys Austin and Kingsley, live in Toronto. Steve enjoys travel, spending time with family and friends and is always open to trying new experiences.
JOE SANTORO, CFA
VICE-PRESIDENT / FINANCIAL ADVISOR
As a Financial Advisor, Joe works with our high-net-worth families, providing innovative and customized solutions tailored to each family’s unique needs.
Prior to joining Santoro Financial, Joe spent 15 years with a private wealth practice with over $1 billion in managed assets, helping manage the financial affairs of ultra-high net worth families. He was involved in personal & corporate tax planning, devising and implementing investment strategies, and estate planning.
Joe is a CFA Charterholder, a member of the Toronto CFA Society and the CFA Institute. He earned a Bachelor of Arts in Economics and Finance from Wilfrid Laurier University.
In his free time, Joe can be found at concerts, sporting events, and enjoying downtime with his wife and two children.
ANDREW MACKAY, CPA, CA, CFP
DIRECTOR / FINANCIAL ADVISOR
As a Financial Advisor, Andrew works with families and business owners, concentrating on their financial goals. His clients appreciate that their personal values and vision are aligned with their financial plans.
Andrew started his professional career in public accounting where he obtained his Chartered Accountant designation. Roles with BDO, PwC, and Onex provided valuable professional experience and insight along the way. The desire to have a greater positive impact on people spurred his move to Santoro Financial Group.
After graduating from Wilfrid Laurier University with an Honours Bachelor of Business Administration, Andrew pursued his passions and spent time playing and coaching basketball overseas and teaching golf.
Andrew lives in Dundas with his partner Sarah and their 2 boys. When not serving clients, you might find him on a bike with the boys, or chasing a gold ball down the fairway.
TRACY WRAY, CFP
CLIENT EXPERIENCE MANAGER / FINANCIAL ADVISOR
As Client Experience Manager, Tracy ensures the smooth operation of our firm with her robust knowledge of administration and the financial industry. She supports our Financial Advisors and provides service to our clients.
With over 15 years experience as a financial advisor with her own independent practice, Tracy understands the needs of our clients and the solutions we offer.
Having achieved her Certified Financial Planner designation in 2009, she has a solid understanding of insurance, investments, income tax and financial planning. Tracy has volunteered with the Financial Planners Standards Council and Advocis, the Financial Advisors Association of Canada.
Tracy enjoys travel, crafting, and spending time with husband Dallis, daughter Emma, and their dogs Mila and Molly, at the lake cottage.
JEN SHYMANSKI
BUSINESS SUPPORT MANAGER / FINANCE
As the Administrator for Santoro Financial, Jen is responsible for the preparation and processing of transactions, communication with clients, and ensuring all is completed in a timely and professional manner.
Working in administration for over 30 years, Jen brings excellent customer service and communication skills to our team. She thrives in a fast-paced environment and faces all challenges with a positive outlook.
Jen enjoys dragon boating during the short season with her team, acting as the financial director of Westman Dragon Boat Association, singing in a choir, cooking, and spending time with her children, Lauren and Paul, and her dog Karis.
TONY LEWIS
BUSINESS DEVELOPMENT
Working with Santoro Financial Group in business development for over 10 years, Tony assists in cultivating new relationships and identifying new markets for our services.
Tony joined Santoro Financial Group with 20+ years of experience in management with expertise in marketing and networking. He is best known for his commitment to ensuring our clients receive high quality service and exceptional value.
He is a graduate of the School of Visual Arts in New York City and the Marketing Program at Ryerson University. Tony is an active volunteer for the Canadian Institute for the Blind (CNIB) and the establishing founder and two term board member of the Eglinton Business Improvement Area (B.I.A).
Tony is an avid photographer and lives in Toronto, caring for his 98 year old mother.
CHARLES HSU
ADVANCED CASE CONSULTANT
Chuck entered the life insurance industry in 1998 as a financial advisor with London Life. In 2005, Chuck joined the Toronto life insurance case support team and was promoted to Regional Manager in 2010 working in Central and Northern Ontario.
As of 2013, Chuck serves as an Advanced Case Consultant in the Toronto and Central Ontario Regions working with some of the region’s top advisors and their clients.
At Santoro Financial Group Chuck specializes in life insurance integrated solutions in the high net worth market.
MARCO D’AVERSA
TAX & ESTATE PLANNING CONSULTANT
Marco assists Santoro Financial Group clients with business succession planning, estate planning, corporate tax minimization and personal tax. He has been a Tax & Estate Planning Consultant with Great West Life in Toronto since May of 2012.
After obtaining his Bachelor of Business Administration from York University in 1992, he obtained his Chartered Accountant designation in 1995. Shortly thereafter Marco completed the Canadian Institute of Chartered Accountants
In depth Tax Program. Previously, Marco had spent nineteen years as a public accountant with a big four accounting firm in Toronto. His primary area of focus was tax where he provided tax consultation services to small/medium sized private corporations and their shareholders.
